Cavan is home to a thriving business community, and breweries / distilleries in the Cavan Town area and beyond are no exception. But many don’t realise the extent of their GDPR obligations — particularly around collecting visitor data during distillery tours and tastings without providing a privacy notice. This guide breaks down exactly what’s required under Irish and EU data protection law.
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Absolutely. Under the GDPR and the Irish Data Protection Act 2018, all breweries / distilleries in Cavan that collect, store, or process personal data must be fully compliant. This covers everything from booking details and payment information to CCTV footage and staff records. The DPC can impose fines of up to €20 million for non-compliance, and Irish businesses of all sizes are subject to enforcement.
RISK ASSESSMENT
Collecting visitor data during distillery tours and tastings without providing a privacy notice
Operating loyalty or bottle clubs that build detailed customer preference profiles without data minimisation
Age verification processes that collect and retain identity document data unnecessarily
Using event attendee data for ongoing marketing without separate consent
CCTV in taprooms and production areas capturing visitor and employee footage without proper policies
DATA INVENTORY
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REQUIRED DOCUMENTS
Every Brewery / Distillery in Ireland needs these documents to demonstrate GDPR compliance.
STEP BY STEP
Create a comprehensive privacy notice that covers all your customer touchpoints: online shop, taproom, tours, events, and loyalty club.
Implement an age verification process that collects the minimum data necessary — typically a date of birth or age confirmation rather than copies of identity documents.
Ensure your taproom CCTV complies with DPC guidance including signage, a documented lawful basis, a maximum 30-day retention period, and restricted access.
Put data processing agreements in place with your booking system, e-commerce platform, payment processor, and any delivery or distribution partners.
Obtain separate, specific consent for marketing when customers book a tour or attend a tasting — do not assume booking consent extends to marketing.
Review your loyalty club or bottle club database regularly and contact inactive members to confirm whether they wish to remain on your records.
Ensure your website has a compliant cookie banner that allows visitors to refuse non-essential analytics and marketing cookies.
COMMON PITFALLS
Adding every tour visitor's email to the marketing newsletter without asking for separate consent.
Keeping copies of identity documents used for age verification instead of simply recording that verification was completed.
Operating taproom CCTV without signage, a written policy, or a defined retention period.
Assuming that a customer's purchase of a product constitutes consent to receive ongoing promotional emails.
FAQ
Everything you need to know about GDPR compliance for your business.
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Every day your Brewery / Distillery in Cavan operates without proper GDPR compliance is a risk. The DPC is increasing enforcement across Ireland — get ahead of it today.
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