Limerick is home to a thriving business community, and pr / marketing agencies in the Limerick City area and beyond are no exception. But many don’t realise the extent of their GDPR obligations — particularly around client customer databases used for marketing campaigns processed without verifying that the client obtained valid gdpr consent. This guide breaks down exactly what’s required under Irish and EU data protection law.
Join 2,000+ Irish businesses already protected
Absolutely. Under the GDPR and the Irish Data Protection Act 2018, all pr / marketing agencies in Limerick that collect, store, or process personal data must be fully compliant. This covers everything from booking details and payment information to CCTV footage and staff records. The DPC can impose fines of up to €20 million for non-compliance, and Irish businesses of all sizes are subject to enforcement.
RISK ASSESSMENT
Client customer databases used for marketing campaigns processed without verifying that the client obtained valid GDPR consent
Media contact lists containing journalists' personal data compiled and shared across the agency without a lawful basis or privacy notice
Social media advertising campaigns using personal data for targeting (custom audiences, lookalike audiences) without transparent consent mechanisms
Client data access persisting after contracts end, with former client customer databases remaining on agency systems
Competition and event entrant data collected on behalf of clients retained by the agency beyond the campaign purpose
DATA INVENTORY
FREE ASSESSMENT
See exactly where your PR / Marketing Agency in Limerick stands on GDPR compliance — no signup required.
REQUIRED DOCUMENTS
Every PR / Marketing Agency in Ireland needs these documents to demonstrate GDPR compliance.
STEP BY STEP
Implement a standard due diligence process for client-provided marketing lists, verifying that valid GDPR consent was obtained before running campaigns.
Establish clear Data Processing Agreements with all clients, defining the agency's role (controller or processor) and obligations for each type of data processing.
Review media contact list practices to ensure journalists are informed about how their data is used and can opt out, in line with GDPR transparency requirements.
Audit social media advertising practices to ensure personal data used for audience targeting complies with platform terms and GDPR consent requirements.
Implement a contract-end data deletion procedure ensuring all client customer data is returned or deleted when the agency-client relationship ends.
Train all agency staff on the distinction between controller and processor roles and the importance of not using client data beyond the agreed scope.
Review competition and event data management to ensure entrant data is deleted after the campaign purpose is fulfilled.
COMMON PITFALLS
Running email marketing campaigns using client-provided lists without verifying that the contacts have given valid GDPR consent, exposing the agency to joint liability.
Retaining client customer databases on agency systems after the client contract has ended, continuing to have access to data they have no basis to process.
Compiling and sharing media contact lists without providing journalists with a privacy notice or a way to opt out of being contacted.
Creating social media custom audiences using client customer email lists without ensuring the underlying consent covers this type of data sharing and processing.
FAQ
Everything you need to know about GDPR compliance for your business.
Contact usNEARBY COUNTIES
OTHER SERVICES
Every day your PR / Marketing Agency in Limerick operates without proper GDPR compliance is a risk. The DPC is increasing enforcement across Ireland — get ahead of it today.
Join 2,000+ Irish businesses. No credit card required.