GDPR applies to every brewery / distillery in Ireland, whether you’re based in Naas or anywhere across Kildare. With approximately 13,500 SMEs in the county, the DPC has made it clear that enforcement applies to businesses of all sizes. Let’s walk through what compliance looks like for your business.
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Yes. Every brewery / distillery in Kildare that processes personal data of EU residents must comply with GDPR. This includes collecting customer names, email addresses, payment details, or any information that can identify a person. Non-compliance can result in fines of up to €20 million or 4% of annual global turnover. The Data Protection Commission (DPC) in Ireland is actively enforcing these rules.
RISK ASSESSMENT
Collecting visitor data during distillery tours and tastings without providing a privacy notice
Operating loyalty or bottle clubs that build detailed customer preference profiles without data minimisation
Age verification processes that collect and retain identity document data unnecessarily
Using event attendee data for ongoing marketing without separate consent
CCTV in taprooms and production areas capturing visitor and employee footage without proper policies
DATA INVENTORY
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REQUIRED DOCUMENTS
Every Brewery / Distillery in Ireland needs these documents to demonstrate GDPR compliance.
STEP BY STEP
Create a comprehensive privacy notice that covers all your customer touchpoints: online shop, taproom, tours, events, and loyalty club.
Implement an age verification process that collects the minimum data necessary — typically a date of birth or age confirmation rather than copies of identity documents.
Ensure your taproom CCTV complies with DPC guidance including signage, a documented lawful basis, a maximum 30-day retention period, and restricted access.
Put data processing agreements in place with your booking system, e-commerce platform, payment processor, and any delivery or distribution partners.
Obtain separate, specific consent for marketing when customers book a tour or attend a tasting — do not assume booking consent extends to marketing.
Review your loyalty club or bottle club database regularly and contact inactive members to confirm whether they wish to remain on your records.
Ensure your website has a compliant cookie banner that allows visitors to refuse non-essential analytics and marketing cookies.
COMMON PITFALLS
Adding every tour visitor's email to the marketing newsletter without asking for separate consent.
Keeping copies of identity documents used for age verification instead of simply recording that verification was completed.
Operating taproom CCTV without signage, a written policy, or a defined retention period.
Assuming that a customer's purchase of a product constitutes consent to receive ongoing promotional emails.
FAQ
Everything you need to know about GDPR compliance for your business.
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Every day your Brewery / Distillery in Kildare operates without proper GDPR compliance is a risk. The DPC is increasing enforcement across Ireland — get ahead of it today.
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